Jobs
BI Data Analyst
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis and management of business information.[1] Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI tools can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitates decision support.
Berkhamsted (/ˈbɜːrkəmstɛd/ BUR-kəm-sted) is a historic market town in Hertfordshire, England, in the Bulbourne valley, 26 miles (42 km) north-west of London.[2][3] The town is a civil parish with a town council within the borough of Dacorum which is based in the neighbouring large new town of Hemel Hempstead.[4] Berkhamsted, along with the adjoining village of Northchurch, is encircled by countryside, much of it in the Chiltern Hills which is an Area of Outstanding Natural Beauty (AONB).[5]
The High Street is on a pre-Roman route known by its Saxon name: Akeman Street.[6] The earliest written reference to Berkhamsted was in 970. The settlement was recorded as a burbium (ancient borough) in the Domesday Book in 1086. The most notable event in the town's history occurred in December 1066. After William the Conqueror defeated King Harold's Anglo-Saxon army at the Battle of Hastings, the Anglo-Saxon leadership surrendered to the Norman encampment at Berkhamsted. The event was recorded in the Anglo-Saxon Chronicle. From 1066 to 1495, Berkhamsted Castle was a favoured residence of royalty and notable historical figures, including King Henry II, Edward, the Black Prince, Thomas Becket and Geoffrey Chaucer.[7] In the 13th and 14th centuries, the town was a wool trading town, with a thriving local market. The oldest-known extant jettied timber-framed building in Great Britain, built between 1277 and 1297, survives as a shop on the town's high street.[8][9]
After the castle was abandoned in 1495, the town went into decline, losing its borough status in the second half of the 17th century. Colonel Daniel Axtell, captain of the Parliamentary Guard at the trial and execution of King Charles I in 1649, was among those born in Berkhamsted. Modern Berkhamsted began to expand after the canal and the railway were built in the 19th century. In the 21st century, Berkhamsted has evolved into an affluent commuter town.[10]
The town's literary connections include the 17th-century hymnist and poet William Cowper, the 18th-century writer Maria Edgeworth and the 20th-century novelist Graham Greene. Arts institutions in the town include The Rex (a well regarded independent cinema) and the British Film Institute's BFI National Archive at King's Hill, which is one of the largest film and television archives in the world.[11] Schools in the town include Berkhamsted School, a co-educational boarding independent school (founded in 1541 by John Incent, Dean of St Paul's Cathedral); Ashlyns School a state school, whose history began as the Foundling Hospital established in London by Thomas Coram in 1742; and Ashridge Executive Education, a business school offering degree level courses, which occupies the Grade I listed neo-Gothic Ashridge House.
