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BI Data Analyst
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis and management of business information.[1] Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI tools can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitates decision support.
Nottingham (/ˈnɒtɪŋəm/ (About this soundlisten) NOT-ing-əm) is a city and unitary authority area in Nottinghamshire, England. Part of the East Midlands region, it is 128 miles (206 km) north of London and 45 miles (72 km) northeast of Birmingham. To the west lies Derby, separated by the M1 motorway.
Nottingham has links to the legend of Robin Hood and to the lace-making, bicycle (notably Raleigh bikes) and tobacco industries. It was granted its city charter in 1897, as part of Queen Victoria's Diamond Jubilee celebrations. Nottingham is a tourist destination; in 2018, the city received the second highest amount of overnight visitors in the Midlands and the highest amount in the East Midlands.
In 2017, Nottingham had an estimated population of 329,200. The population of the city proper, compared to its regional counterparts, has been attributed to its historical and tightly-drawn city boundaries. The wider conurbation, which includes many of the city's suburbs, has a population of 768,638. It is the largest urban area in the East Midlands and the second-largest in the Midlands. Its Functional Urban Area, also the largest in the East Midlands, has a population of 919,484. The population of the Nottingham/Derby metropolitan area is estimated to be 1,610,000.
Its metropolitan economy is the seventh largest in the United Kingdom with a GDP of $50.9bn (2014).[12] The city was the first in the East Midlands to be ranked as a sufficiency-level world city by the Globalization and World Cities Research Network.
Nottingham's public transport system won awards prior to 2015, including the largest publicly owned bus network in England, and is also served by Nottingham railway station and the modern Nottingham Express Transit tram system.
It is also a major sporting centre and, in October 2015, was named 'Home of English Sport'. The National Ice Centre, Holme Pierrepont National Watersports Centre and Trent Bridge international cricket ground are all based in or around the city, which is also the home of two professional football teams; the former world's oldest professional league club Notts County and Nottingham Forest, famously two-time winners of the UEFA European Cup under Brian Clough and Peter Taylor in 1979 and 1980. The city also has professional rugby, ice hockey and cricket teams, and the Aegon Nottingham Open, an international tennis tournament on the ATP and WTA tours. This accolade came just over a year after Nottingham was named as the UK's first City of Football.
On 11 December 2015, Nottingham was named a "City of Literature" by UNESCO, joining Dublin, Edinburgh, Melbourne and Prague as one of only a handful in the world. The title reflects Nottingham's literary heritage, with Lord Byron, D. H. Lawrence and Alan Sillitoe having links to the city, as well as a contemporary literary community, a publishing industry and a poetry scene.
The city is served by three universities: the University of Nottingham, Nottingham Trent University and the University of Law; hosting the highest concentration of higher education providers in the East Midlands.
