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BI Data Analyst

​Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis and management of business information.[1] Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.

BI tools can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions.[2]

Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]

Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]

BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitates decision support.

​​Weymouth /ˈweɪməθ/ is a seaside town in Dorset, on the English Channel coast of England. Situated on a sheltered bay at the mouth of the River Wey, 11 kilometres (7 mi) south of the county town of Dorchester, Weymouth had a population of 53,068 as of 2018. It is the third largest settlement in Dorset after Bournemouth and Poole.

The history of the town stretches back to the 12th century and includes roles in the spread of the Black Death, the settlement of the Americas and the development of Georgian architecture. It was a major departure point for the Normandy Landings during World War II. Prior to local government reorganisation in April 2019, Weymouth formed a borough with the neighbouring Isle of Portland. Since then the area has been governed by Dorset Council. Weymouth, Portland and the Purbeck district are in the South Dorset parliamentary constituency, which elects one Member of Parliament: as of 2021, the Conservative Richard Drax.

A seaside resort, Weymouth and its economy depend on tourism. Visitors are attracted by its harbour and position, halfway along the Jurassic Coast, a World Heritage Site, important for its geology and landforms. Once a port for cross-channel ferries, Weymouth Harbour is now home to a commercial fishing fleet, pleasure boats and private yachts, while nearby Portland Harbour is the location of the Weymouth and Portland National Sailing Academy, where the sailing events of the 2012 Olympic Games and Paralympic Games were held.

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