Jobs
BI Data Analyst
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis and management of business information.[1] Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI tools can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitates decision support.
Wiltshire (/ˈwɪlt.ʃər, -ʃɪər/;[1] abbreviated to Wilts) is a ceremonial county in South West England. It borders Gloucestershire to the north, Oxfordshire and Berkshire to the east, Hampshire to the south-east, Dorset to the south, and Somerset to the west. The largest settlement is Swindon, and Trowbridge is the county town.
The county has an area of 1,346 sq mi (3,490 km2) and a population of 720,060. The county is mostly rural, with the centre and south-west sparsely populated. After Swindon (183,638), the largest settlements are the city of Salisbury (41,820) and the towns of Chippenham (37,548) and Trowbridge (37,169). For local government purposes the county comprises two unitary authority areas: Swindon and Wiltshire.
Undulating chalk downlands characterize much of the county; the North Wessex Downs in the east, Salisbury Plain in the centre and Cranbourne Chase in the south. The north-west is part of the Cotswolds, a limestone area. The county's major rivers are both called the Avon: the northern Avon enters the county in the north-west and flows in a southwesterly direction before leaving it near Bradford-on-Avon; the southern Avon rises on Salisbury Plain, flows through Salisbury and then into Hampshire.
Salisbury Plain is noted for the Stonehenge and Avebury stone circles, which together are a UNESCO World Heritage Site, and other ancient landmarks. Much of the plain is a training area for the British Army. The city of Salisbury is notable for its medieval cathedral. Large country houses open to the public include Longleat, where there is also a safari park, and the National Trust's Stourhead.
