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BI Data Analyst
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis and management of business information.[1] Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI tools can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitates decision support.
Wiltshire (/ˈwɪlt.ʃər, -ʃɪər/;[2] abbreviated Wilts) is a historic and ceremonial county in South West England with an area of 3,485 km2 (1,346 square miles).[3] It is landlocked and borders the counties of Dorset, Somerset, Hampshire, Gloucestershire, Oxfordshire and Berkshire. The county town was originally Wilton, after which the county is named, but Wiltshire Council is now based in the county town of Trowbridge. Within the county's boundary are two unitary authority areas, Wiltshire and Swindon, governed respectively by Wiltshire Council and Swindon Borough Council.
Wiltshire is characterised by its high downland and wide valleys. Salisbury Plain is noted for being the location of the Stonehenge and Avebury stone circles (which together are a UNESCO Cultural and World Heritage site[4]) and other ancient landmarks, and as a training area for the British Army. The city of Salisbury is notable for its medieval cathedral. Important country houses open to the public include Longleat, near Warminster, and the National Trust's Stourhead, near Mere.
