Business informatics (BI) is a discipline combining economics, economics of digitization, business administration, information technology (IT), and concepts of computer science. Business informatics centers around creating programming and equipment frameworks which ultimately provides the organization with effective operation based on information technology application. The focus on programming and equipment boosts the value to the analysis of economics and information technology. The BI discipline was created in Germany (in German: Wirtschaftsinformatik). It is an established academic discipline including bachelor, master, diploma and PhD programs in Austria, Belgium, France, Germany, Hungary, Ireland, The Netherlands, Russia, Slovakia, Sweden, Switzerland, Turkey and is establishing in an increasing number of other countries as well as Finland, Australia, Bosnia and Herzegovina, Malaysia, Mexico, Poland and India.
Oxfordshire[a] is a landlocked county in the far west of the government statistical region of South East England. The ceremonial county borders Warwickshire to the north-west, Northamptonshire to the north-east, Buckinghamshire to the east, Berkshire to the south, Wiltshire to the south-west and Gloucestershire to the west.
The county has major education and tourist industries, and is noted for concentrations of performance motorsport, car manufacturing and technology companies. The University of Oxford is widely considered one of the leading universities in the world, and is linked to a concentration of local technology and science activities at locations such as the Harwell Science and Innovation Campus, while Oxford University Press is the largest firm among a concentration of print and publishing firms.
As well as the city of Oxford, other centres of population are Banbury, Bicester, Kidlington and Chipping Norton to the north of Oxford; Carterton and Witney to the west; Thame and Chinnor to the east; and Abingdon-on-Thames, Wantage, Didcot, Wallingford and Henley-on-Thames to the south. All its zones south of the Thames: the Vale of White Horse and parts of South Oxfordshire were within the historic county of Berkshire, including the highest point, the 261-metre (856 ft) White Horse Hill.
Oxfordshire's county flower is the snake's-head fritillary.