Business development entails tasks and processes to develop and implement growth opportunities within and between organizations.It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
The East Midlands is one of nine official regions of England at the first level of NUTS for statistical purposes. It consists of Derbyshire, Leicestershire, Lincolnshire (except North and North East Lincolnshire), Northamptonshire, Nottinghamshire and Rutland.
The region has an area of 15,627 km2 (6,034 sq mi), with a population over 4.5 million in 2011. The most populous settlements in the region are Derby, Leicester, Lincoln, Mansfield, Northampton and Nottingham. Other notable settlements include Boston, Chesterfield, Corby, Grantham, Hinckley, Kettering, Loughborough, Newark-on-Trent, Skegness, Wellingborough, and Worksop.
Relative proximity to London and its position on the national motorway and trunk road networks help the East Midlands to thrive as an economic hub. Nottingham and Leicester are each classified as a sufficiency-level world city by the Globalization and World Cities Research Network.
The region is primarily served by East Midlands Airport, which lies between Derby, Loughborough and Nottingham.