Business development entails tasks and processes to develop and implement growth opportunities within and between organizations.It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
The West Midlands is a metropolitan county and combined authority area in western-central England with a 2018 estimated population of 2,916,458, making it the second most populous county in England after Greater London. It came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972, formed from parts of Staffordshire, Worcestershire and Warwickshire. The county itself is a NUTS 2 region within the wider NUTS 1 region of the same name. The county consists of seven metropolitan boroughs: the City of Birmingham, the City of Coventry and the City of Wolverhampton, as well as the boroughs of Dudley, Sandwell, Solihull and Walsall.