Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Basingstoke (/ˈbeɪzɪŋstoʊk/ BAY-zing-stohk) is the largest town in the county of Hampshire.[b] It is situated in south-central England and lies across a valley at the source of the River Loddon, at the far western edge of The North Downs. It is located 30 miles (48 km) north-east of Southampton, 48 miles (77 km) south-west of London, 27 miles (43 km) west of Guildford, 22 miles (35 km) south of Reading and 20 miles (32 km) north-east of the county town and former capital Winchester. According to the 2016 population estimate, the town had a population of 113,776.[c] It is part of the borough of Basingstoke and Deane and part of the parliamentary constituency of Basingstoke.
Basingstoke is an old market town expanded in the mid-1960s, as a result of an agreement between London County Council and Hampshire County Council. It was developed rapidly after the Second World War, along with various other towns in the United Kingdom, in order to accommodate part of the London 'overspill' as perceived under the Greater London Plan in 1944. Basingstoke market was mentioned in the Domesday Book of 1086 and it remained a small market town until the early 1960s. At the start of World War II, the population was little more than 13,000. It still has a regular market, but is now larger than Hampshire County Council's definition of a market town.
Basingstoke became an important economic centre during the second half of the 20th century and houses the locations of the UK headquarters of Motorola, The Automobile Association, De La Rue, Sun Life Financial, ST Ericsson, GAME, Barracuda Networks, Eli Lilly and Company, FCB Halesway part of FCB, BNP Paribas Leasing Solutions (the leasing arm of BNP Paribas in the UK) and Sony Professional Solutions. It is also the location of the European headquarters of the TaylorMade Golf Company. Other industries include IT, telecommunications, insurance and electronics.