Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Birmingham (/ˈbɜːrmɪŋəm/ (About this soundlisten) BUR-ming-əm) is a city and metropolitan borough in the West Midlands, England. It is the second-largest city, urban area and metropolitan area in England and the United Kingdom,[b] with roughly 1.1 million inhabitants within the city area, 2.9 million inhabitants within the urban area and 4.3 million inhabitants within the metropolitan area and lies within the most populated English district. Birmingham is commonly referred to as the second city of the United Kingdom.
Located in the West Midlands county and region in England, approximately 100 miles (160 km) from Central London, Birmingham, as one of the United Kingdom's major cities, is considered to be the social, cultural, financial, and commercial centre of both the East and West Midlands. Distinctively, Birmingham only has small rivers flowing through it, mainly the River Tame and its tributaries River Rea and River Cole – one of the closest main rivers is the Severn, approximately 20 miles (32 km) west of the city centre.
A market town of Warwickshire in the medieval period, Birmingham grew in the 18th-century Midlands Enlightenment and subsequent Industrial Revolution, which saw advances in science, technology, and economic development, producing a series of innovations that laid many of the foundations of modern industrial society. By 1791, it was being hailed as "the first manufacturing town in the world". Birmingham's distinctive economic profile, with thousands of small workshops practising a wide variety of specialised and highly skilled trades, encouraged exceptional levels of creativity and innovation and provided an economic base for prosperity that was to last into the final quarter of the 20th century. The Watt steam engine was invented in Birmingham.
The resulting high level of social mobility also fostered a culture of political radicalism which, under leaders from Thomas Attwood to Joseph Chamberlain, was to give it a political influence unparalleled in Britain outside London, and a pivotal role in the development of British democracy. From the summer of 1940 to the spring of 1943, Birmingham was bombed heavily by the German Luftwaffe in what is known as the Birmingham Blitz. The damage done to the city's infrastructure, in addition to a deliberate policy of demolition and new building by planners, led to extensive urban regeneration in subsequent decades.
Birmingham's economy is now dominated by the service sector. The city is a major international commercial centre and an important transport, retail, events and conference hub. Its metropolitan economy is the second largest in the United Kingdom with a GDP of $121.1bn (2014), and its six universities make it the largest centre of higher education in the country outside London. Birmingham's major cultural institutions – the City of Birmingham Symphony Orchestra, the Birmingham Royal Ballet, the Birmingham Repertory Theatre, the Library of Birmingham and the Barber Institute of Fine Arts – enjoy international reputations, and the city has vibrant and influential grassroots art, music, literary and culinary scenes. The city will host the 2022 Commonwealth Games. Birmingham is the fourth-most visited city in the UK by foreign visitors.