Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Bournemouth (/ˈbɔːrnməθ/ (audio speaker iconlisten)) is a coastal resort town on the south coast of England. At the 2011 census, the town had a population of 183,491. With Poole to the west and Christchurch in the east, Bournemouth is part of the South East Dorset conurbation, which has a population of 465,000.
Before it was founded in 1810 by Lewis Tregonwell, the area was a deserted heathland occasionally visited by fishermen and smugglers. Initially marketed as a health resort, the town received a boost when it appeared in Augustus Granville's 1841 book, The Spas of England. Bournemouth's growth accelerated with the arrival of the railway, and it became a town in 1870. Part of the historic county of Hampshire, Bournemouth joined Dorset for administrative purposes following the reorganisation of local government in 1974. Through local government changes in 1997, the town began to be administered by a unitary authority independent of Dorset County Council, although it remains part of that ceremonial county. Since April 2019 the unitary authority has been merged with that of Poole, as well as the non-metropolitan district of Christchurch to create the Bournemouth, Christchurch and Poole unitary authority.
The town centre has notable Victorian architecture and the 202-foot (62 m) spire of St Peter's Church, one of three Grade I listed churches in the borough, is a local landmark. Bournemouth's location has made it a popular destination for tourists, attracting over five million visitors annually with its beaches and popular nightlife. The town is also a regional centre of business, home of the Bournemouth International Centre or BIC, and a financial sector that is worth more than £1 billion in gross value added.