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Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Bournemouth (/ˈbɔːrnməθ/ ⓘ BORN-məth) is a coastal resort town on the south coast in the Bournemouth, Christchurch and Poole unitary authority area in the ceremonial county of Dorset, England. The town's urban subdivision had a population of 187,503 at the 2011 census making it the largest town in the county; the town is part of the South East Dorset conurbation, which has a population of 465,000.
Founded in 1810 by Lewis Tregonwell, in an area of deserted heathland occasionally visited by fishermen and smugglers, as a health resort,[1] Bournemouth became a town in 1870, with growth from the arrival of the railway. Bournemouth lies in the historic county of Hampshire. Following the local government reorganisation in 1974 the town was transferred to the county of Dorset, governed by Dorset County Council. Although the borough gained unitary authority in 1997, it retained Dorset's ceremonial county functions and emergency services. In April 2019, the borough was replaced by the current borough, also with unitary authority status, governing the town, Poole, Christchurch and surrounding areas.
Victorian architecture is notable in the town centre. The 202-foot (62 m) spire of St Peter's Church, one of three Grade I listed churches in the borough, is a local landmark. The town's location has made it a popular destination for tourists, attracting over five million visitors annually with its beaches and popular nightlife. It is also a regional centre of business, home of the Bournemouth International Centre (BIC) and a financial sector that is worth more than £1 billion in gross value added.
