Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a market town in Staffordshire, England, close to the border with Derbyshire. In 2011, it had a population of 72,299. The demonym for residents of the town is 'Burtonian'. Burton is 11 miles (18 km) southwest of Derby, 27 miles (43 km) northwest of Leicester, 28 miles (45 km) west-southwest of Nottingham and 20 miles (32 km) south of the southern entrance to the Peak District National Park.
Burton is known for brewing. The town originally grew up around Burton Abbey. Burton Bridge was also the site of two battles, in 1322 when Edward II defeated the rebel Earl of Lancaster and 1643 when royalists captured the town during the First English Civil War. William Lord Paget and his descendants were responsible for extending the manor house within the abbey grounds and facilitating the extension of the River Trent Navigation to Burton. Burton grew into a busy market town by the early modern period.
The town is served by Burton-on-Trent railway station. The town was also the start and terminus of the now defunct South Staffordshire Line which linked it to Lichfield, Walsall, Dudley and Stourbridge.