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Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Buxton is a spa town in Derbyshire, in the East Midlands region of England. It has the highest elevation – about 1,000 feet (300 m) above sea level – of any market town in England.[1][nb 1] Close to the county boundary with Cheshire to the west and Staffordshire to the south, Buxton is described as "the gateway to the Peak District National Park".[1] A municipal borough until 1974, Buxton was then merged with other localities lying primarily to the north, including Glossop, to form the local government district and borough of High Peak within the county of Derbyshire. It is also near to Greater Manchester. The population of the town was 22,115 at the 2011 Census.
Buxton landmarks include Poole's Cavern, an extensive limestone cavern open to the public, and St Ann's Well, fed by the geothermal spring bottled and sold internationally by Buxton Mineral Water Company. Also in the town is the Buxton Opera House, which hosts several music and theatre festivals each year. The Devonshire Campus of the University of Derby is housed in one of the town's historic buildings.
Buxton is twinned with two towns: Oignies in France and Bad Nauheim in Germany.[2]
