Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Chelmsford (/ˈtʃɛlmzfəd/) is a city in the City of Chelmsford district in the county of Essex, England. It is the county town of Essex and one of three cities in the county, along with Southend-on-Sea and Colchester. It is located 30 miles (50 kilometres) north-east of London at Charing Cross and 22 miles (35 kilometres) south-west of Colchester. The population of the urban area was 111,511 in the 2011 Census, while the wider district has 168,310.
The demonym for a Chelmsford resident is "Chelmsfordian".
The main conurbation of Chelmsford incorporates all or part of the former parishes of Broomfield, Newland Spring, Great Leighs, The Walthams, Great Baddow, Little Baddow, Galleywood, Howe Green, Margaretting, Pleshey, Stock, Roxwell, Danbury, Bicknacre, Writtle, Moulsham, Rettendon, The Hanningfields, The Chignals, Widford and Springfield, including Springfield Barnes, now known as Chelmer Village.
The communities of Chelmsford, Massachusetts, Chelmsford, Ontario and Chelmsford, New Brunswick are named after the city.
Chelmsford's population consists of a large number of City and Docklands commuters, attracted by the 30–35-minute railway journey into Central London via the Great Eastern Main Line.