Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Derbyshire (/ˈdɑːrbɪˌʃɪər, -ʃər/) is a county in the East Midlands of England. A substantial portion of the Peak District National Park lies within Derbyshire, containing the southern extremity of the Pennine range of hills which extend into the north of the county. The county contains part of the National Forest, and borders on Greater Manchester to the northwest, West Yorkshire to the north, South Yorkshire to the northeast, Nottinghamshire to the east, Leicestershire to the southeast, Staffordshire to the west and southwest and Cheshire also to the west. Kinder Scout, at 636 metres (2,087 ft), is the highest point in the county, whilst Trent Meadows, where the River Trent leaves Derbyshire, is its lowest point at 27 metres (89 ft).:1 The River Derwent is the county's longest river at 66 miles (106 km), and runs roughly north to south through the county. In 2003 the Ordnance Survey placed Church Flatts Farm at Coton in the Elms (near Swadlincote) as the farthest point from the sea in Great Britain.
The city of Derby is a unitary authority area, but remains part of the ceremonial county of Derbyshire. The non-metropolitan county contains 30 towns with between 10,000 and 100,000 inhabitants. There is a large amount of sparsely populated agricultural upland: 75% of the population live in 25% of the area.