Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Dereham (/ˈdɪərəm/), also known as East Dereham, is a town and civil parish in the Breckland District of the English county of Norfolk. It is situated on the A47 road, about 15 miles (25 km) west of the city of Norwich and 25 miles (40 km) east of King's Lynn.
The civil parish has an area of 21.51 km2 (8.31 sq mi) and, in the 2001 census, had a population of 15,659 in 6,941 households; the population at the 2011 census increased to 18,609. Dereham falls within, and is the centre of administration for, Breckland District Council. The town should not be confused with the Norfolk village of West Dereham, which lies about 25 miles (40 km) away.
Since 1983, Dereham has been twinned with the town of Rüthen in North Rhine-Westphalia, Germany. It is also twinned with Caudebec-lès-Elbeuf, France. In spite of the reunification of Germany in 1990, the sign on the A47 at the entrance to Dereham from the Swaffham direction still refers to Rüthen being in West Germany; this sparks periodic comment in the local press.