Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Dorchester (/ˈdɔːrtʃɛstər/ DOR-ches-tər) is the county town of Dorset, England. It is situated between Poole and Bridport on the A35 trunk route. A historic market town, Dorchester is on the banks of the River Frome to the south of the Dorset Downs and north of the South Dorset Ridgeway that separates the area from Weymouth, 7 miles (11 km) to the south. The civil parish includes the small town of Poundbury and the suburb of Fordington.
The area around the town was first settled in prehistoric times. The Romans established a garrison there after defeating the Durotriges tribe, calling the settlement that grew up nearby Durnovaria; they built an aqueduct to supply water and an amphitheatre on an ancient British earthwork. After the departure of the Romans, the town diminished in significance, but during the medieval period became an important commercial and political centre. It was the site of the "Bloody Assizes" presided over by Judge Jeffreys after the Monmouth Rebellion, and later the trial of the Tolpuddle Martyrs.
In the 2011 census, the population of Dorchester was 19,060, with further people coming from surrounding areas to work in the town which has six industrial estates. The Brewery Square redevelopment project is taking place in phases, with other development projects planned. The town has a land-based college, Kingston Maurward College, The Thomas Hardye School, three middle schools and thirteen first schools. The Dorset County Hospital offers an accident and emergency service, and the town is served by two railway stations. Through vehicular traffic is routed round the town by means of a bypass. The town has a football club and a rugby union club, several museums and the biannual Dorchester Festival. It is twinned with three towns in Europe. As well as having many listed buildings, a number of notable people have been associated with the town. It was for many years the home and inspiration of the author Thomas Hardy, whose novel The Mayor of Casterbridge uses a fictionalised version of Dorchester as its setting.