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Business Intelligence

​Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.

Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.

BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]

Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]

Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]

BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.

​The Metropolitan Borough of Dudley is a metropolitan borough of West Midlands in England. It was created in 1974 following the Local Government Act 1972, through a merger of the existing Dudley County Borough with the municipal boroughs of Stourbridge and Halesowen. The borough borders Sandwell to the east, the city of Birmingham to the south east, Bromsgrove to the south in Worcestershire, South Staffordshire District to the west, and the city of Wolverhampton to the north.

Being a metropolitan borough Dudley is effectively a unitary authority, with the exceptions of Transport for West Midlands, (publicly branded as West Midlands Network), fire and police services, and the local government pension fund (West Midlands Pension Fund), which are jointly run by the seven metropolitan boroughs of the West Midlands county.

For Eurostat purposes, Dudley is a NUTS 3 region (code UKG36), and is one of seven boroughs or unitary districts that comprise the "West Midlands" NUTS 2 region.[2]