Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
East Anglia in the East of England comprises the four counties of Norfolk, Suffolk, Cambridgeshire and Essex and is close to London. It is well-connected with Europe and the rest of the world through London Stansted Airport, the International Gateway to the East of England. There is also Norwich International Airport and London Southend Airport. The region has an excellent rail service with Greater Anglia, including the Stansted Express.
A recent report shows that East Anglia is home to three out of five of the fastest-growing city economies in the UK. Cambridge topped the list, with Ipswich second and Norwich fifth nationally according to The UK Powerhouse study.
The report reveals that Ipswich had the second-highest rate recorded of GVA growth rate (a measure of the value of goods and services produced) in the UK in the first three months of the year (2.5%), while Norwich enjoyed a growth rate of 2.4%.
Looking forward, the report also predicts the three locations will maintain their top 10 positions by the final quarter of 2028.