Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
East Grinstead is a town in West Sussex, England, near the East Sussex, Surrey, and Kent borders, 27 miles (43 km) south of London, 21 miles (34 km) northeast of Brighton, and 38 miles (61 km) northeast of the county town of Chichester. Situated in the extreme northeast of the county, the civil parish has an area of 2,443.45 hectares (6,037.9 acres). The population at the 2011 Census was 26,383.
Nearby towns include Crawley and Horley to the west, Tunbridge Wells to the east and Redhill and Reigate to the northwest. The town is contiguous with the village of Felbridge to the northwest. Until 1974 East Grinstead was in East Sussex, before joining together with Haywards Heath and Burgess Hill as the Mid-Sussex district of West Sussex.
The town is on the Greenwich Meridian. It has many historic buildings, and the Weald and Ashdown Forest lie to the south-east.