Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Ely (/ˈiːli/ (About this soundlisten) EE-lee) is a cathedral city in Cambridgeshire, England, about 14 miles (23 km) north-northeast of Cambridge and about 80 miles (129 km) by road from London. Æthelthryth (also known as Etheldreda) founded an abbey at Ely in 673; the abbey was destroyed in 870 by Danish invaders and was rebuilt by Æthelwold, Bishop of Winchester, in 970. Construction of the cathedral was started in 1083 by a Norman abbot, Simeon. Alan of Walsingham's octagon, built over Ely's nave crossing between 1322 and 1328, is the "greatest individual achievement of architectural genius at Ely Cathedral", according to architectural historian Nikolaus Pevsner. Building continued until the dissolution of the abbey in 1539 during the Reformation. The cathedral was sympathetically restored between 1845 and 1870 by the architect George Gilbert Scott. As the seat of a diocese, Ely has long been considered a city; in 1974, city status was granted by royal charter.
Ely is built on a 23-square-mile (60 km2) Kimmeridge Clay island which, at 85 feet (26 m), is the highest land in the Fens. Major rivers including the Witham, Welland, Nene and Great Ouse feed into the Fens and, until draining commenced in the 17th century, formed freshwater marshes and meres within which peat was laid down. There are two Sites of Special Scientific Interest in the city: a former Kimmeridge Clay quarry, and one of the United Kingdom's best remaining examples of medieval ridge and furrow agriculture.
The economy of the region is mainly agricultural. Before the Fens were drained, the harvesting of osier (willow) and sedge (rush) and the extraction of peat were important activities, as were eel fishing—from which the settlement's name may have been derived—and wildfowling. The city had been the centre of local pottery production for more than 700 years, including pottery known as Babylon ware. A Roman road, Akeman Street, passes through the city; the southern end is at Ermine Street near Wimpole and its northern end is at Brancaster. Little direct evidence of Roman occupation in Ely exists, although there are nearby Roman settlements such as those at Little Thetford and Stretham. A coach route, known to have existed in 1753 between Ely and Cambridge, was improved in 1769 as a turnpike (toll road). The present-day A10 closely follows this route; a southwestern bypass of the city was built in 1986. Ely railway station, built in 1845, is on the Fen Line and is now a railway hub, with lines north to King's Lynn, northwest to Peterborough, east to Norwich, southeast to Ipswich and south to Cambridge and London.
The King's School is a coeducational boarding school which was granted a royal charter in 1541 by Henry VIII; the school claims to have existed since 970. Henry I granted the first annual Fair, Saint Audrey's (or Etheldreda's) seven-day event, to the abbot and convent on 10 October 1189; the word "tawdry" originates from cheap lace sold at this fair. Present-day annual events include the Eel Festival in May, established in 2004, and a fireworks display in Ely Park, first staged in 1974. The city of Ely has been twinned with Denmark's oldest town, Ribe, since 1956. Ely City Football Club was formed in 1885.