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Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Essex (/ˈɛsɪks/) is a county in the East of England. One of the home counties, it borders Suffolk and Cambridgeshire to the north, the North Sea to the east, Hertfordshire to the west, Kent across the estuary of the River Thames to the south and Greater London to the south and south-west. The county town is Chelmsford, which remains the only city in the ceremonial county until Southend-on-Sea is formally accorded city status. For the purposes of government statistics, Essex is placed in the East of England region.[3][4]
There are four definitions of the extent of Essex, the widest being the ancient county. Next largest is the former postal county, followed by the ceremonial county with the smallest being the administrative county – the area administered by the County Council, which excludes the two unitary authorities of Thurrock and Southend-on-Sea and the areas administered by the Greater London Authority.
The ceremonial county occupies the eastern part of what was, during the Early Middle Ages, the Anglo-Saxon Kingdom of Essex. As well as rural areas, the county also includes London Stansted Airport, the new towns of Basildon and Harlow, Lakeside Shopping Centre, the port of Tilbury and the borough of Southend-on-Sea.
