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Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Fakenham is a market town and civil parish in Norfolk, England. It is situated on the River Wensum, about 25 miles (40 kilometres) north west of Norwich. The town is the junction of several local roads, including the A148 from King's Lynn to Cromer, the A1067 to Norwich and the A1065 to Swaffham.
The civil parish has an area of 3.49 sq mi (9.0 km2) and in the 2001 census had a population of 7,357 in 3,292 households, the population increasing to 7,617 at the 2011 census.[1] For the purposes of local government, the parish falls within the district of North Norfolk.[2]
Fakenham has been a market town since 1250, particularly known for its corn, barley and wheat trading, and in the 19th century it became noted for its printing. Fakenham Racecourse is a thoroughbred horse racing venue to the south of Fakenham, of which Charles, Prince of Wales is patron.
The town has a long name of Fakenham Lancaster which derives from the ownership of the manor in 1377 being transferred to John of Gaunt, the Duke of Lancaster. The name continues to be used today, including on recently placed history trail plaques around the town,[3] and also the two wards that cover the town, for the purpose of electing councillors to North Norfolk District Council, are called Lancaster North and Lancaster South.
