Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Farnham is a market town in Surrey, England, within the borough of Waverley. The town is 36 miles (58 km) southwest of London in the extreme west of Surrey, adjacent to the border with Hampshire. By road, Guildford is 11 miles (17 km) to the east and Winchester a further 28 miles (45 km) along the same axis as London. Farnham is the largest town in Waverley; it is one of the five largest conurbations in Surrey. It is of historic interest, with many old buildings, including a number of Georgian houses. Farnham Castle overlooks the town. A short distance south-east of the town centre are the ruins of Waverley Abbey, Moor Park House, Northbrook Park and Mother Ludlam's Cave. Farnham is twinned with Andernach in Germany. It is drained by the River Wey (North Branch) which is navigable only by canoe at this point.