Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Fleet is a town and civil parish in the Hart District of Hampshire, England, centred 38.2 miles (61.5 km) WSW of London and 13 miles (21 km) east of Basingstoke. It is the major town of the Hart District, and has large technology business areas, fast rail links to London, and is well connected to the M3. The Fleet built-up area has a total population of 42,835, and includes the contiguous parishes of Church Crookham, Crookham Village, Dogmersfield, and Elvetham Heath. The town has a prominent golf club, an annual half marathon, an athletics club, and four football clubs. The nearby service station on the motorway is named after the town.
Hart, of which Fleet is the main town, was voted the best place to live in the UK by the Halifax Quality of Life study in 2011, 2012, 2013, 2014, 2015, and again in 2017, above areas such as Elmbridge in Surrey and Wokingham in Berkshire. This is due to the highly affluent majority of the population, better weather and health conditions, high levels of access to leisure space, and the town's surrounding countryside which includes woodlands and the Basingstoke Canal.
Local landmarks include Fleet Pond, the largest freshwater lake in Hampshire, and a High Street with many Victorian and Edwardian buildings. Fleet holds a weekly Saturday market in Gurkha Square.