Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Goole is a town, civil parish and inland port located at junction 36 off the M62 via the A614 and approximately 45 miles (72 km) from the North Sea at the confluence of the rivers Don and Ouse in the East Riding of Yorkshire, England, although historically within the West Riding of Yorkshire. Goole lies 19 miles (31 km) south of York and 29 miles (47 km) west of Hull.
According to the 2011 UK census, Goole parish had a population of 19,518, an increase on the 2001 UK census figure of 17,600. The port, which is the UK's furthest inland port, is highly versatile and capable of handling nearly 2 million tonnes of cargo per annum, making it one of the most important ports on the east coast of England.
Goole is twinned with Złotów in Poland. Goole was informally twinned with Gibraltar in the 1960s; at that time, Gibraltar Court was named in Goole and Goole Court was named in Gibraltar.