Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Great Yarmouth, often called Yarmouth, is a seaside resort and minster town in Norfolk, England, straddling the River Yare, some 20 miles (30 km) east of Norwich. A population of 38,693 in the 2011 Census made it Norfolk's third most populous place. Its fishing industry, mainly for herring, fell steeply after the mid-20th century and has all but vanished. North Sea oil from the 1960s brought an oil-rig supply industry that now services offshore natural gas rigs. More recent offshore wind power and other renewable energy have created further support services. Yarmouth has been a seaside resort since 1760 and a gateway from the Norfolk Broads to the North Sea. Tourism was boosted when a railway opened in 1844, which gave visitors easier, cheaper access and triggered some settlement. Wellington Pier opened in 1854 and Britannia Pier in 1858. Through the 20th century, Yarmouth was a booming resort, with a promenade, pubs, trams, fish-and-chip shops and theatres, and the Pleasure Beach, the Sea Life Centre, the Hippodrome Circus and the Time and Tide Museum, and a surviving Victorian seaside Winter Garden in cast iron and glass.