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Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Kent is a county in South East England and one of the home counties. It borders Greater London to the north-west, Surrey to the west and East Sussex to the south-west, and Essex to the north across the estuary of the River Thames; it faces the French department of Pas-de-Calais across the Strait of Dover. The county town is Maidstone. It is the fifth most populous county in England, the most populous non-Metropolitan county and the most populous of the home counties.
Kent was one of the first British territories to be settled by Germanic tribes, most notably the Jutes, following the withdrawal of the Romans.[3] Canterbury Cathedral in Kent, the oldest cathedral in England, has been the seat of the Archbishops of Canterbury since the conversion of England to Christianity that began in the 6th century with Saint Augustine. Rochester Cathedral in Medway is England's second-oldest cathedral. Located between London and the Strait of Dover, which separates England from mainland Europe, Kent has been the setting for both conflict and diplomacy, including the Battle of Britain in World War II and the Leeds Castle peace talks of 1978 and 2004.
England relied on the county's ports to provide warships through much of its history; the Cinque Ports in the 10th[4]–14th centuries and Chatham Dockyard in the 16th–20th centuries were of particular importance. France can be seen clearly in fine weather from Folkestone and the White Cliffs of Dover. Hills in the form of the North Downs and the Greensand Ridge span the length of the county and in the Vale of Holmesdale in between and to the south are most of the county's 26 castles.
Kent's economy is greatly diversified: agriculture, haulage, logistics and tourism are major industries. Because of its relative abundance of fruit-growing and hop gardens, Kent is known as "The Garden of England".[5] In northwest Kent, industries include extraction of aggregate building materials, printing and scientific research. Coal mining has also played its part in Kent's industrial heritage. Large parts of Kent are within the London commuter belt and its strong transport connections to the capital and the nearby continent make Kent a high-income county. Twenty-eight per cent of the county forms part of two Areas of Outstanding Natural Beauty: the North Downs and The High Weald.
