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Business Intelligence

​Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.

Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.

BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]

Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]

Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]

BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.

​Royal Leamington Spa, commonly known as Leamington Spa or simply Leamington /ˈlɛmɪŋtən/ (About this soundlisten), is a spa town and civil parish in Warwickshire, England. Originally a small village called Leamington Priors, it grew into a spa town in the 18th century following the popularisation of its water which was reputed to have medicinal qualities.[2] In the 19th century, the town experienced one of the most rapid expansions in England.[3] It is named after the River Leam, which flows through the town.

The town contains especially fine ensembles of Regency architecture,[4] particularly in parts of the Parade, Clarendon Square and Lansdowne Circus.

In the 2011 census Leamington had a population of 49,662.[1] Leamington is contiguous with the neighbouring towns of Warwick and Whitnash; these form a combined urban area which in 2011 had a population of 95,172.[5]

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