Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Leicester (About this soundlisten) LEH-ster) is a city and unitary authority area in the East Midlands of England, and the county town of Leicestershire. The city lies on the River Soar and close to the eastern end of the National Forest. It is to the north-east of Birmingham and Coventry, south of Nottingham, and west of Peterborough.
The 2016 mid year estimate of the population of the City of Leicester unitary authority was 348,300, an increase of approximately 18,500 (Increase 5.6%) from the 2011 census figure of 329,839, making it the most populous municipality in the East Midlands region. The associated urban area is also the 11th most populous in England and the 13th most populous in the United Kingdom.
Leicester is at the intersection of two major railway lines—the north–south Midland Main Line and the east/west Birmingham to London Stansted CrossCountry line; as well as the confluence of the M1/M69 motorways and the A6/A46 trunk routes. Leicester is the home to football club Leicester City and rugby club Leicester Tigers.