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Business Intelligence

​Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.

Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.

BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]

Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]

Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]

BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.

​Lincolnshire (abbreviated Lincs.) is a county in the East Midlands of England, with a long coastline on the North Sea to the east. It borders Norfolk to the south-east, Cambridgeshire to the south, Rutland to the south-west, Leicestershire and Nottinghamshire to the west, South Yorkshire to the north-west, and the East Riding of Yorkshire to the north. It also borders Northamptonshire in the south for just 20 yards (19 m), England's shortest county boundary.[2] The county town is the city of Lincoln, where the county council has its headquarters.

The ceremonial county of Lincolnshire consists of the non-metropolitan county of Lincolnshire and the area covered by the unitary authorities of North Lincolnshire and North East Lincolnshire. Part of the ceremonial county is in the Yorkshire and the Humber region of England, and most is in the East Midlands region. The county is the second-largest of the English ceremonial counties and one that is predominantly agricultural in land use. The county is fourth-largest of the two-tier counties, as the unitary authorities of North Lincolnshire and North East Lincolnshire are not included.

The county has several geographical sub-regions, including the rolling chalk hills of the Lincolnshire Wolds. In the south-east are the Lincolnshire Fens (south-east Lincolnshire), the Carrs (similar to the Fens but in north Lincolnshire), the industrial Humber Estuary and North Sea coast around Grimsby and Scunthorpe, and in the south-west of the county, the Kesteven Uplands, rolling limestone hills in the district of South Kesteven.

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