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Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Market Harborough is a market town within the Harborough district of Leicestershire, England. It is situated in the far southeast of the county, forming part of the border with Northamptonshire.
Harborough District has a population of 91,461 (2017)[1] and Market Harborough is the district's administrative headquarters.[2] It sits on the Northamptonshire-Leicestershire border. The town was formerly at a crossroads for both road and rail; however the A6 now bypasses the town to the east and the A14 which carries east-west traffic is 6 miles (9.7 km) to the south. Market Harborough railway station is served by East Midlands Railway services on the Midland Main Line with direct services north to Leicester, Nottingham, Derby and Sheffield and south to London St Pancras. Rail services to Rugby and Peterborough ended in 1966.
Market Harborough is located in an area which was formerly a part of the Rockingham Forest, a royal hunting forest used by the medieval monarchs starting with William I. Rockingham Road takes its name from the forest. The forest's original boundaries stretched from Market Harborough through to Stamford and included the settlements at Corby, Kettering, Desborough, Rothwell, Thrapston and Oundle.
The steeple of St Dionysius' Church rises directly from the street, as there is no churchyard. It was constructed in grey stone in 1300 with the church itself a later building of about 1470. Next to the church stands the Old Grammar School, a small timber building dating from 1614. The ground floor is open, creating a covered market area and there is a single room on the first floor. It has become a symbol of the town. The nearby square is largely pedestrianised and surrounded by buildings of varying styles. The upper end of the High Street is wide and contains mostly unspoiled Georgian buildings.
Market Harborough has two villages within its confines: Great Bowden lies over a hill about a mile from the town centre; Little Bowden is less than half a mile from the town centre. The three centres have largely coalesced through ribbon development and infill, although Great Bowden continues to retain a strong village identity.
