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Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Northampton /nɔːrˈθæmptən/ (About this soundlisten) is a large market town and the county town of Northamptonshire in the East Midlands of England. It lies on the River Nene, 60 miles (97 km) north-west of London and 50 miles (80 km) south-east of Birmingham.[2][3] One of the largest towns (as opposed to cities) in England,[4] it had a population of 212,100 at the 2011 census (223,000 est. 2019).
Archaeological evidence of settlement in the area dates to the Bronze Age, Romans and Anglo-Saxons. In the Middle Ages, the town rose to national significance with the establishment of Northampton Castle, an occasional royal residence which regularly hosted the Parliament of England. Medieval Northampton had many churches, monasteries and the University of Northampton, all enclosed by the town walls. It was granted a town charter by Richard I in 1189 and a mayor was appointed by King John in 1215. The town was also the site of two medieval battles, in 1264 and 1460.
Northampton supported the Parliamentary Roundheads in the English Civil War, and Charles II ordered the destruction of the town walls and most of the castle. The Great Fire of Northampton in 1675 destroyed much of the town. It was soon rebuilt and grew rapidly with the industrial development of the 18th century. Northampton continued to grow with the arrival of the Grand Union Canal and the railways in the 19th century, becoming a centre for footwear and leather manufacture.
Northampton's growth was limited until it was designated as a New Town in 1968, accelerating development in the town. It unsuccessfully applied for city status in 2000.[5]
