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Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Poole (/puːl/ (audio speaker iconlisten)) is a large coastal town and seaport in Dorset, on the south coast of England. The town is 21 miles (34 km) east of Dorchester and adjoins Bournemouth to the east. Since 1 April 2019, the local authority is Bournemouth, Christchurch and Poole Council which is a unitary authority. Poole had an estimated population of 151,500 (mid-2016 census estimates) making it the second-largest town in the ceremonial county of Dorset. Together with Bournemouth and Christchurch, the conurbation has a total population of nearly 400,000.
Human settlement in the area dates back to before the Iron Age. The earliest recorded use of the town's name was in the 12th century when the town began to emerge as an important port, prospering with the introduction of the wool trade. Later, the town had important trade links with North America and, at its peak during the 18th century, it was one of the busiest ports in Britain. In the Second World War, Poole was one of the main departing points for the Normandy landings.
Poole is a tourist resort, attracting visitors with its large natural harbour, history, the Lighthouse arts centre and Blue Flag beaches. The town has a commercial port with cross-Channel freight and passenger ferry services, which connect with the Channel Islands of Jersey and Guernsey, as well as the French port town of Saint-Malo, Brittany.
The headquarters of the Royal National Lifeboat Institution (RNLI) is in Poole, and the Royal Marines have a base in the town's harbour. Despite their names, Poole is the home of The Arts University Bournemouth, the Bournemouth Symphony Orchestra and a significant part of Bournemouth University.
