Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Rugby is a market town in Warwickshire, England, close to the River Avon. The town has a population of 70,628 (2011 census) making it the second-largest town in the county. The town is the main settlement within the larger Borough of Rugby which has a population of 100,500 (2011 census).
Rugby is on the eastern edge of Warwickshire, near the borders of Leicestershire and Northamptonshire. It is 83 miles (134 km) north of London, 30 miles (48 km) east-southeast of Birmingham, 11 miles (18 km) east of Coventry, and 19 miles (31 km) south southwest of Leicester.
Rugby was a small rural market town until the mid-19th century, when the siting of a major railway junction at the town spurred the development of manufacturing and engineering industry, and the rapid growth of population.
Rugby School, an independent school situated in the town, is the birthplace of Rugby football, which according to legend, was invented in 1823, by a Rugby schoolboy William Webb Ellis. The school was founded in 1567, and rose to national prominence as a public school in the 18th century.