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Business Intelligence

​Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.

Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.

BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]

Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]

Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]

BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.

​Rutland (/ˈrʌtlənd/) is a landlocked county in the East Midlands of England, bounded to the west and north by Leicestershire, to the northeast by Lincolnshire and the southeast by Northamptonshire.

Its greatest length north to south is only 18 miles (29 km) and its greatest breadth east to west is 17 miles (27 km). It is the smallest historic county in England and the fourth smallest in the UK as a whole. Because of this, the Latin motto Multum in Parvo or "much in little" was adopted by the county council in 1950.[2] It has the smallest population of any normal unitary authority in England. Among the current ceremonial counties, the Isle of Wight, City of London and City of Bristol are smaller in area. The former County of London, in existence 1889 to 1965, also had a smaller area. It is 323rd of the 326 districts in population.

The only towns in Rutland are Oakham, the county town, and Uppingham. At the centre of the county is Rutland Water, a large artificial reservoir that is an important nature reserve serving as an overwintering site for wildfowl and a breeding site for ospreys.

Rutland's older cottages are built from limestone or ironstone and many have roofs of Collyweston stone slate or thatch.