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Business Intelligence

​Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.

Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.

BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]

Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]

Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]

BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.

​Skegness (/ˌskɛɡˈnɛs/ skeg-NESS) is a seaside town and civil parish in Lincolnshire, England. On the Lincolnshire coast of the North Sea, the town is 43 miles (69 km) east of Lincoln and 22 miles (35 km) north-east of Boston. With a population of 19,579, it is the largest settlement in the East Lindsey district; it also incorporates Winthorpe and Seacroft, and forms a larger built-up area with the resorts of Ingoldmells and Chapel St Leonards to the north. The town is on the A52 and A158 roads, connecting it with Boston and the East Midlands, and Lincoln respectively. Skegness railway station is on the Nottingham to Skegness (via Grantham) line.

The original Skegness was situated farther east at the mouth of The Wash. Its Norse name refers to a headland which sat near the settlement. By the 14th century, it was a locally important port for coastal trade. The natural sea defences which protected the harbour eroded in the later Middle Ages, and it was lost to the sea after a storm in the 1520s. Rebuilt along the new shoreline, early modern Skegness was a small fishing and farming village, but from the late 18th century members of the local gentry visited for holidays. The arrival of the railways in 1873 transformed it into a popular seaside resort. This was the intention of the 9th Earl of Scarbrough, who owned most of the land in the vicinity; he built the infrastructure of the town and laid out plots, which he leased to speculative developers. This new Skegness quickly became a popular destination for holiday-makers and day trippers from the East Midlands factory towns. By the interwar years the town was established as one of the most popular seaside resorts in Britain. The layout of the modern seafront dates to this time and holiday camps were built around the town, including the first Butlin's holiday resort which opened in Ingoldmells in 1936.

The package holiday abroad became an increasingly popular and affordable option for many British holiday-makers during the 1970s; this trend combined with declining industrial employment in the East Midlands to harm Skegness's visitor economy in the late 20th century. Nevertheless, the resort retains a loyal visitor base and has increasingly attracted people visiting for a short holiday alongside their trip abroad; tourism increased following the recession of 2007–09 owing to the resort's affordability. In 2011, the town was England's fourth most popular destination for UK residents, and in 2015 it received over 1.4 million visitors. It has a reputation as a traditional English seaside resort owing to its long, sandy beach and seafront attractions which include amusement arcades, eateries, Botton's fairground, the pier, nightclubs and bars. Other visitor attractions include Natureland Seal Sanctuary, a museum, an aquarium, a heritage railway, an annual carnival, a yearly arts festival, and Gibraltar Point nature reserve to the south of the town.

Despite the arrival of several manufacturing firms since the 1950s and Skegness's prominence as a local commercial centre, the tourism industry remains very important for the economy and employment. Its low wages and seasonal nature, along with the town's aging population, have contributed towards high levels of deprivation among the resident population. Residents are served by five state primary schools and a preparatory school, two state secondary schools (one of which is selective), several colleges, a community hospital, several churches and two local newspapers. The town is home to the divisional police headquarters, a magistrates court and a lifeboat station.

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