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Business Intelligence

​Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.

Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.

BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]

Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]

Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]

BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.

​South East England is one of the nine official regions of England at the first level of ITL for statistical purposes. It consists of the counties of Buckinghamshire, East Sussex, Hampshire, the Isle of Wight, Kent, Oxfordshire, Berkshire, Surrey and West Sussex. Major towns and cities in the regions include Brighton and Hove, Milton Keynes, Southampton, Portsmouth, Slough, Reading and Oxford.

South East England is the third largest region of England, with an area of 19,096 km2 (7,373 sq mi), and is also the most populous with a total population of over eight and a half million (2011). The region contains seven legally chartered cities: Brighton and Hove, Canterbury, Chichester, Oxford, Portsmouth, Southampton and Winchester. The region's close proximity to London and connections to several national motorways have led to South East England becoming a prosperous economic hub with the largest economy of any region in the UK, after London. The region is home to Gatwick Airport, the UK's second-busiest airport, and Heathrow Airport (the UK's busiest airport) is located adjacent to the region's boundary with Greater London. The coastline along the English Channel provides numerous ferry crossings to mainland Europe.

The region is known for its countryside, which includes two national parks: the New Forest and the South Downs, as well as the North Downs, the Chiltern Hills and part of the Cotswolds. The River Thames flows through the region and its basin is known as the Thames Valley. It is also the location of a number of internationally known places of interest, such as HMS Victory in Portsmouth, Cliveden in Buckinghamshire, Thorpe Park and RHS Wisley in Surrey, Blenheim Palace in Oxfordshire, Windsor Castle in Berkshire, Leeds Castle, the White Cliffs of Dover and Canterbury Cathedral in Kent, Brighton Palace Pier, and Hammerwood Park in East Sussex, and Wakehurst Place in West Sussex. The region has many universities; the University of Oxford is the oldest in the English-speaking world, and ranked among the best in the world.

South East England is host to various sporting events, including the annual Henley Royal Regatta, Royal Ascot and The Derby, and sporting venues include Wentworth Golf Club and Brands Hatch. Some of the events of the 2012 Summer Olympics were held in the south east, including the rowing at Eton Dorney and part of the cycling road race in the Surrey Hills.

In medieval times, South East England included much of the Kingdom of Wessex, which was the precursor to the modern state of England. Winchester was the capital of England after unification of the various states, including the kingdoms of Kent, Sussex and Mercia. Winchester stopped being the administrative capital of England some time in the 13th century as its influence waned while the City of London dominated commerce. The last monarch to be crowned at Winchester was Richard II in 1377, although the last monarch to be crowned by the Bishop of Winchester was Queen Mary I in 1553.

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