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Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.[1] BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.[2]
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.[3]
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.[4]
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW"[5] or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
South West Englandis one of nine officialregions of England. It consists of the counties ofBristol,Cornwall(including theIsles of Scilly),Dorset,Devon,Gloucestershire,SomersetandWiltshire. Large cities and towns in the region includeBristol,Bournemouth,Cheltenham,Exeter,Gloucester,PlymouthandSwindon. It is geographically the largest of the nine regions of England covering 9,200 square miles (23,800 km2),[1]but the third least-populous, with approximately five million residents.
The region includes theWest Countryand much of the ancient kingdom ofWessex. It includes two entirenational parks,DartmoorandExmoor(a small part of theNew Forestis also within the region); and fourWorld Heritage Sites:Stonehenge, theCornwall and West Devon Mining Landscape, theJurassic Coastand theCity of Bath. The northern part of Gloucestershire, nearChipping Campden, is as close to the Scottish border as it is to the tip of Cornwall.[2]The region has by far the longest coastline of any English region.
The region is at thefirst levelofNUTSforEurostatpurposes. Key data and facts about the region are produced by theSouth West Observatory. Following the abolition of theSouth West Regional AssemblyandGovernment Office, local government coordination across the region is now undertaken bySouth West Councils.
The region is known for its richfolklore, including the legend ofKing ArthurandGlastonbury Tor, as well as its traditions and customs. Cornwall has its own language,Cornish, and some regard it as aCeltic nation. The South West is known forCheddar cheese, which originated in theSomersetvillage ofCheddar; Devoncream teas,crabs,Cornish pasties, andcider. It is home to theEden Project,Aardman Animations, theGlastonbury Festival, theBristol International Balloon Fiesta,trip hopmusic and Cornwall'ssurfingbeaches. The region has also been home to some of Britain's most renowned writers, includingDaphne du Maurier,Agatha ChristieandEnid Blyton, all of whom set many of their works here, and the South West is also the location ofThomas Hardy's Wessex, the setting for many of his best-known novels.
