Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Thetford is a market town and civil parish in the Breckland district of Norfolk, England. It is on the A11 road between Norwich and London, just east of Thetford Forest. The civil parish, covering an area of 29.55 km2 (11.41 sq mi), has a population of 24,340.
There has been a settlement at Thetford since the Iron Age, and parts of the town predate the Norman Conquest; Thetford Castle was established shortly thereafter. Roger Bigod founded the Cluniac Priory of St Mary in 1104, which became the largest and most important religious institution in Thetford. The town was badly hit by the dissolution of the monasteries, including the castle's destruction, but was rebuilt in 1574 when Elizabeth I established a town charter. After World War II, Thetford became an "overspill town", taking people from London, as a result of which its population increased substantially. Thetford was the headquarters of Tulip International, large-scale manufacturers of bacon, beef and pork until its closure in 2010.
Thetford railway station is served by the Breckland line and is one of the best surviving pieces of 19th century railway architecture in East Anglia.