Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Wellingborough (/ˈwɛlɪŋbərə/ WEL-ing-bər-ə) is a large market town in the Wellingborough district of Northamptonshire, England, 11 miles (18 km) from Northampton on the north side of the River Nene.
Originally named "Wendelingburgh" (the stronghold of Wændel's people), the Anglo-Saxon settlement is mentioned in the Domesday Book as "Wendelburie". The town was granted a royal market charter in 1201 by King John.
At the 2011 census, the town had a population of 49,128. The Borough Council of Wellingborough has its offices in the town centre. The town is twinned with Niort in France, and with Wittlich in Germany.
The town is predicted to grow by 30 per cent under the Milton Keynes South Midlands (MKSM) study, and the government has identified Wellingborough as one of several towns in Northamptonshire where growth in jobs and housing will be directed. The area will see an addition of around 10,000 homes by 2031, mainly to the east of the town. Wellingborough, along with Corby and Kettering together comprise the core of the North Northamptonshire growth area, coordinated by the North Northamptonshire Joint Planning and Delivery. The town also has a growing commuter population as it is on the Midland Main Line railway, operated by East Midlands Railway, with trains to London St Pancras International taking under an hour, and an interchange with Eurostar services.