Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
West Yorkshire is a metropolitan and ceremonial county in England. It is an inland and, in relative terms, upland county having eastward-draining valleys while taking in the moors of the Pennines. West Yorkshire came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972 and has a population of 2.3 million.
West Yorkshire consists of five metropolitan boroughs (City of Bradford, Calderdale, Kirklees, City of Leeds and City of Wakefield) and is bordered by the counties of Derbyshire to the south, Greater Manchester to the south-west, Lancashire to the west and north-west, North Yorkshire to the north and east, and South Yorkshire to the south and south-east.
Remnants of strong coal, wool and iron ore industries remain in the county, having attracted people over the centuries, and this can be seen in the buildings and architecture. Major railways and two major motorways traverse the county, which also contains Leeds Bradford International Airport.
West Yorkshire includes the West Yorkshire Urban Area, which is the biggest and most built-up urban area within the historic county boundaries of Yorkshire.