Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
BI technologies can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an "intelligence" that cannot be derived from any singular set of data.
Among myriad uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts.
BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitate decision support.
Yorkshire (/ˈjɔːrkʃər, -ʃɪər/; abbreviated Yorks), formally known as the County of York, is a historic county of Northern England and the largest in the United Kingdom. Because of its great size in comparison with other English counties, functions have been undertaken over time by its subdivisions, which have also been subject to periodic reform. Throughout these changes, Yorkshire has continued to be recognised as a geographic territory and cultural region. The name is familiar and well understood across the United Kingdom and is in common use in the media and the military, and also features in the titles of current areas of civil administration such as North Yorkshire, South Yorkshire, West Yorkshire and the East Riding of Yorkshire.
Within the borders of the historic county of Yorkshire are large stretches of unspoiled countryside, particularly within the Yorkshire Dales, North York Moors and Peak District national parks. Yorkshire has been nicknamed "God's Own Country".
The emblem of Yorkshire is the White Rose of the English royal House of York, and the most commonly used flag representative of Yorkshire is the white rose on a blue field which, after nearly fifty years of use, was recognised by the Flag Institute on 29 July 2008. Yorkshire Day, held annually on 1 August, is a celebration of the general culture of Yorkshire, ranging from its history to its dialect.
Yorkshire is covered by different Government Office Regions. Most of the county falls within Yorkshire and the Humber while the extreme northern part of the county, such as Middlesbrough, Redcar, Holwick and Startforth, falls within North East England. Small areas in the west of the county are covered by the North West England region.