Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Aldershot (/ˈɔːldərʃɒt/) is a town in Hampshire, England. It lies on heathland in the extreme northeast corner of the county, 31 mi (50 km) southwest of London. The area is administered by Rushmoor Borough Council. The town has a population of 37,131, while the Aldershot Urban Area, a loose conurbation (which also includes other towns such as Camberley, Farnborough, and Farnham) has a population of 243,344, making it the thirtieth-largest urban area in the UK.
Aldershot is known as the "Home of the British Army", a connection which led to its rapid growth from a small village to a Victorian town.