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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Arnold (/ˈɑːr.nəld/) is a market town[3][4] and unparished area[2] in the ceremonial county of Nottinghamshire in the East Midlands of England. It is situated to the north-east of Nottingham's city boundary. Arnold's town centre is the largest in the Borough of Gedling[5] and the most important in the northeastern part of the Greater Nottingham conurbation.[5] Gedling Borough Council is headquartered in Arnold.[6] Since 1968 Arnold has had a market, and the town used to have numerous factories associated with the hosiery industry. Nottinghamshire Police have been headquartered in Arnold[7] since 1979.[8] At the time of the 2011 census, Arnold had a population of 37,768.[1]
Areas within Arnold include Daybrook, Woodthorpe, Redhill, Warren Hill, Killisick and Dorket Head.
