Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Arnold (/ˈɑːr.nəld/) is a market town and unparished area in the ceremonial county of Nottinghamshire in the East Midlands of England. It is situated to the north-east of Nottingham's city boundary. Arnold's town centre is the largest in the Borough of Gedling and the most important in the northeastern part of the Greater Nottingham conurbation. Gedling Borough Council is headquartered in Arnold. Since 1968 Arnold has had a market, and the town used to have numerous factories associated with the hosiery industry. Nottinghamshire Police have been headquartered in Arnold since 1979. At the time of the 2011 census, Arnold had a population of 37,768.
Areas within Arnold include Daybrook, Woodthorpe, Redhill, Warren Hill, Killisick and Dorket Head.