Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Belper is a town and civil parish in the local government district of Amber Valley in Derbyshire, England, located about 7 miles (11 km) north of Derby on the River Derwent. As well as Belper itself, the parish also includes the village of Milford and the hamlets of Bargate, Blackbrook and Makeney. As of the 2011 Census, the parish had a population of 21,823. Originally a centre for the nail-making industry since Medieval times, Belper expanded during the early Industrial Revolution to become one of the first mill towns with the establishment of several textile mills; as such, it forms part of the Derwent Valley Mills World Heritage Site.