Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Bingham is an English market town in the Rushcliffe borough of Nottinghamshire, 9 miles (14 km) east of Nottingham, 11.7 miles (18.8 km) south-west of Newark-on-Trent and 14.5 miles (23.3 km) west of Grantham. The town had a population of 9,131 at the 2011 UK census (up from 8,655 in 2001).