Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
The Metropolitan Borough of Bolton /ˈboʊltən/ (About this soundlisten) is a metropolitan borough of Greater Manchester, England, named after its largest town, Bolton, but covering a far larger area which includes Blackrod, Farnworth, Horwich, Kearsley, Westhoughton, and part of the West Pennine Moors. It has a population of 276,800.
The boundaries were set by the Local Government Act 1972, and cover eight former local government districts; seven Urban Districts from the administrative county of Lancashire, and the County Borough of Bolton. The metropolitan districts of Bury, Salford and Wigan lie to the east, south and west respectively; and the unitary authority of Blackburn with Darwen and the non-metropolitan district of Chorley in Lancashire to the north and north-west.