Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Boston is a port and market town in Lincolnshire, on the east coast of England, about 100 miles (160 km) north of London. It is the largest town of the wider Borough of Boston local government district. The town itself had a population of 35,124 at the 2001 census, while the borough had a total population of 66,900, at the ONS mid-2015 estimates. It is north of Greenwich on the Prime Meridian.
Boston's most notable landmark is St Botolph's Church ("The Stump"), the largest parish church in England, visible for miles around from the flat lands of Lincolnshire. Residents of Boston are known as Bostonians. Emigrants from Boston named several other settlements around the world after the town, most notably Boston, Massachusetts, in the United States.