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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Bournemouth (/ˈbɔːrnməθ/ (audio speaker iconlisten)) is a coastal resort town on the south coast of England. At the 2011 census, the town had a population of 183,491. With Poole to the west and Christchurch in the east, Bournemouth is part of the South East Dorset conurbation, which has a population of 465,000.
Before it was founded in 1810 by Lewis Tregonwell, the area was a deserted heathland occasionally visited by fishermen and smugglers. Initially marketed as a health resort, the town received a boost when it appeared in Augustus Granville's 1841 book, The Spas of England. [1]Bournemouth's growth accelerated with the arrival of the railway, and it became a town in 1870. Part of the historic county of Hampshire, Bournemouth joined Dorset for administrative purposes following the reorganisation of local government in 1974. Through local government changes in 1997, the town began to be administered by a unitary authority independent of Dorset County Council, although it remains part of that ceremonial county. Since April 2019 the unitary authority has been merged with that of Poole, as well as the non-metropolitan district of Christchurch to create the Bournemouth, Christchurch and Poole unitary authority.
The town centre has notable Victorian architecture and the 202-foot (62 m) spire of St Peter's Church, one of three Grade I listed churches in the borough, is a local landmark. Bournemouth's location has made it a popular destination for tourists, attracting over five million visitors annually with its beaches and popular nightlife. The town is also a regional centre of business, home of the Bournemouth International Centre or BIC, and a financial sector that is worth more than £1 billion in gross value added.
