Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Brackley is a market town in South Northamptonshire, England, on the borders with Oxfordshire and Buckinghamshire. 19 miles (31 km) from Oxford and 22 miles (35 km) from Northampton. Historically a market town based on the wool and lace trade, it was built on the intersecting trade routes between London, Birmingham and the Midlands and Cambridge and Oxford. Brackley is close to Silverstone and home to the Mercedes AMG Petronas F1 Team.